Social Soul is an “immersive digital experience” from the MKG marketing agency designed for Delta Air Lines to exhibit at TED2014 in Vancouver. The installation uploads a user's Twitter streams into a structure full of monitors and mirrors that displays that acts as a veritable hall of mirrors, reflecting the noise of the social media network back at the user from all angles. Then, the Social Soul uses an algorithm to find each user's soul mate based on that stream of data and tosses that person's feed into the mix as well. After users leave the exhibit, they receive Tweets from the installation to lead them back to their soul mates out in the real world.
It beautiful and cacophonous and romantic, if a bit overwhelming.
It beautiful and cacophonous and romantic, if a bit overwhelming.
"Social Soul" by MKG
"Social Soul is an immersive digital experience inspired by the question: how does it feel to be inside someone else's social media stream? Created for Delta Air Lines, the official airline sponsor of TED2014, MKG collaborated with artists' Lauren McCarthy and Kyle McDonald to design an experience that brings to life a user's Twitter stream in a larger-than-life structure where their social media profile is on display in a 360-degree stream of monitors, mirrors and sound. The experience starts with the stream of the person visiting, it next uses a custom algorithm to match participants with other TED attendees and speakers, displaying their social stream. After exiting, users and their connected "Soul Mate" receive a tweet encouraging offline connections and conversation. The entire project uses seven different languages of code to handle everything from scripting to styling. The sound is a mixture of generative audio and music composed in Live.
Social Soul was inspired by Delta’s new initiative “Innovation Class", a partnership with LinkedIn designed to connect today’s high-profile influencers with the business leaders of tomorrow at 35,000 feet."
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