Monday, March 11, 2013

Posters: Minimalist Salute to Science


Prints available for purchase at Society6. US$16

Mumbai-based graphic designer Kapil Bhagat plays with the names of some of the world's most famous scientists, honoring their pioneering efforts for India's National Science Day with this line of minimalist posters. Each of these lighthearted typographical creations playfully hints at the nature of its scientist's breakthrough.

For example, Bhagat uses the "o" from "Isaac Newton" to allude to the famous story that an apple falling from a tree inspired Newton to develop his theory of gravitation. He then substitutes mc2 for the E in Albert Einstein's name.  I'd love to see more of these in the future.

  

  

  

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