Josh Van Praag was commissioned by Alys Beach to tailor fit an animation to a local house for their annual Digital Graffiti event.
The ball goes up the conveyor belt, then rolls down a spiral ramp. As it rolls down that ramp, it triggers 3 sprockets.The first sprocket flips a series of panels to reveal grass, the second sprocket turns on sprinklers to water the grass, and the third sprocket unfolds a tube with these windmill devices over the middle roof of the house.
The water from the sprinklers fills the grass space and eventually overflows into the tube at the top. The water then turns these windmills that blow away the lower-left portion of the house, to reveal the Alys Beach logo. A single long shingle then blows away on the left roof above the logo. Little beach balls then spill out of this crack and rain down over the logo area like confetti for a big ta-dah moment. (I'm mostly a commercial artist, the logo reveal at the end comes naturally to me)
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