Wednesday, September 30, 2015

Design: Nameless Paints

Nameless Paints by Ima Moteki

The nameless paint set is just what it says - a collection of tubes of paint without their colors labeled.  Instead, each tube of paint is identified only by colors.  “By not assigning names to the colors we want to expand the definition of what a color can be, and the various shades they can create by mixing them,” explains Yusuke Imai. Together with Ayami Moteki they form the design duo Ima Moteki.

The set of “Nameless Paints” were originally part of the 2012 Kokuyo Design Awards, one of the most interesting design awards in Japan that’s helped commercialize simple yet groundbreaking products like the kadokeshi eraser or the infinite canvas roll table.  Kokuyo’s stationary brand Campus spent the last 3 years working with the designer duo to refine their concept and eventually bring it to market. The set of “Nameless Paints” will go on sale in Japan in October of 2015 and will retail for 1800 yen.

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