Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. The lecture is ten years old, but like all good advice, it still holds true, and in the age of viral marketing, what he has to say is more relevant than ever.
Friday, August 2, 2013
Lecture: How to get your ideas to Spread
Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. The lecture is ten years old, but like all good advice, it still holds true, and in the age of viral marketing, what he has to say is more relevant than ever.
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