While Jimmy Wales maintains that Wikipedia will never place advertising on Wikipedia, I can't help but think that a bit of soft marketing is exactly what the world’s largest online encyclopedia needs to reverse its recent decline. Sure, anytime you run a Google search for anything, Wikipedia pops up at the top of your search engine results, but somehow, the site's sense of community has flagged.
What Doug Chang and his team at the Art Center College of Design in Pasadena have created is a beautiful promotion that perfectly captures the sense of wonder that Wikipedia used to inspire.
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