A Top Nike Designer Rebrands Game Of Thrones: George R.R. Martin paints pictures with words, but what happens when a Nike designer translates these words into actual pictures? Wonderfulness.
"The Lannister use of crimson and gold sets that family apart. But they also serve to give a vague indications to the values and psychology of the wearer. That same crimson and gold alludes to power and wealth and vitality, and when combined with the symbol of a rearing lion, tells a holistic story about the prominence of that family and their importance within the narrative," says Crescenzi.
"These brands become such a key part of the reading experience," says Crescenzi. "Night’s Watch black might as well be Tiffany blue or UPS brown or T-Mobile pink."