Monday, January 28, 2013

Design: Google's Project Kennedy

This week, The Verge ran an excellent article on "How Larry Page engineered a beautiful revolution." The article explore's Google's recent company-wide interface redesign code-named "Project Kennedy."
"Google’s senior designers gathered to decide how a few design principles would be applied evenly and tastefully to dozens of products used by over a billion people. There was also some "outside help" from Google Creative Lab, as Wiley described in a 2011 talk entitled "Whoa, Google has Designers!" Google Creative Lab is a collection of top-tier designers in the company’s New York offices, mostly known for creating unique and emotionally compelling marketing projects like a tear-jerking Super Bowl ad or the innovative Arcade Fire music video. Page tapped Creative Lab to work with the rest of Google’s designers on creating the new vision. Unlike Apple, Google is willing to work with outside parties on design, and that played a role in the creation of Kennedy. "What might a cohesive vision for Google look like?", Page asked them."

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