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Scott Kurtz draws and writes one of the Internet's oldest webcomics, PvP. He launched it in 1998 and, since then, has won two Eisner Awards and a Harvey Award for his work. Scott has been a trendsetter for webcomics before, infamously (and frequently controversially) brash in defense of its business model, especially in the face of criticism from old media. Today, he announced that he will be selling product placement in his strips, starting with an arc focused on Magic: The Gathering. This is a webcomics first. Will it prove a boon to the financial success of artists, or a burden on the freedoms they've won? Or will it catch on at all beyond PvP?
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