According to Joakim Smoog, its developer, “[This] is the world's greatest source for quantified and structured data from the universe of Ice and Fire (and the HBO series Game of Thrones).” (Documentation)
As part of its job recruitment program, McDonalds in Japan have released a (pretty adorable) anime ad. (More character info here though it's all in Japanese.) People are lovin' it - and there's a fandom already.
Homemade STAR WARS AT-ST Walks Right into Our Hearts
Master Sculptor Recreates a Fallout 4 Deathclaw In Astounding Detail