Friday, May 23, 2014

Music Video: Appreciate

Paul McCartney has a new partner — a giant white robot named Newman, who appears with him in the music video for Appreciate.

The Microsoft-presented video begins with the robot visiting a "Museum of Man" in which the former Beatle and his famed Hofner bass guitar are artifacts. McCartney begins to sing to the robot, and together they tour the museum as the other exhibits come to life.

"I woke up one morning with an image in my head of me standing with a large robot," McCartney says in a news release. "I thought it might be something that could be used for the cover of my album New, but instead the idea turned out to be for my music video for Appreciate." Andre Chocron directed the video.

The robot, designed by Mervyn Millar and Ed Dimbleby for Signifcant Object Ltd., will be joining McCartney at upcoming concerts in Japan.

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