Monday, August 22, 2011

Ads: Switch your Routine

Art director Murilo Melo created this killer poster series for Companhia Athletica Gyms in Brazil. Each poster features a sloth-inducing device, such as a computer, television, or video game console dismantled and re-arranged into the silhouette of people exercising. The slogan translates to “Switch your routine for ours.” Melo documents his four months of effort on this build blog where you check out production shots, download high-res images, and watch a video.

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