Friday, July 20, 2012

Installation: Vivid Memories

“Vivid Memories” by Shotopop and Ogilvy & Mather Düsseldorf

This installation is an Alzheimers awareness campaign that won us a Silver Award at the 2012 European Design Awards in Helsinki and a Bronze for Graphic Design at the ADC Awards in Germany. It features a “brain” in four segments containing the memories of a lifetime. 95 individual scenes were illustrated, and then connected in the shape of a brain. The images start at a birth, and follows a lifetime worth of memories, some personal, some moments from history. The final illustrations were laser-cut and painted, and then hung up in several spaces over Germany, with an interactive Facebook app that continues the campaign online.



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