Art Resources

Wednesday, January 29, 2014

Ads: The Truth


"The Truth" Kia K900 Big Game Commercial 2014 by Kia Motors America

Kia recently surprised the automotive industry by debuting a luxury model, the K900.  To dispel doubt that Kia can make a true luxury car, they commissioned Morpheus from The Matrix films to star in this sci-fi themed Superbowl ad.

First it was Agent Smith in a G.E. commercial, not it's Morpheus in a Kia commercial.  Clearly, the royalties from The Matrix trilogy are not getting the bills paid.  Still, it's a silly bit of fun, and it'll probably be one of the best commercial to air during this year's SuperBowl.
"An unsuspecting couple meets Morpheus at a valet stand. He presents them with two choices: a red key or a blue key. Should they choose wisely, they'll never look at luxury—or Kia—the same again."

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